![]() ![]() 62% of parents said they’ve noticed improved school performance behaviors when kids are reading regularly.Parents said that their children exhibited positive behaviors like creativity, self-confidence and curiosity after reading, and fewer negative emotions like anger, sadness and anxiety. When reading is compared to other activities, 34% of parents said reading has the most positive impact on their child – higher than outdoors activities or arts & crafts. Parents also rely on books to broach conversations around sensitive topics. Parents report that reading positively impacts their children more than other activities including time spent outside or creative expression. New additions to the most searched topics in 2021 included magic and mythical creatures.Īs childrens’ mental health remains at the forefront of the cultural conversation, Epic’s findings point to reading as an effective tool for improving emotional well-being. Similar genres in the top 10 included science fiction (5th) and fairy tale (7th) And after nearly a year stuck at home, data showed that kids craved excitement from the world around them - at least from the books they were reading in 2021:Īdventure stories became the second most popular genre (behind humor), while fantasy jumped to fourth place (up two spots from 2020). In the 2021 survey, parents consistently reported that autonomy to pick their own books fueled their kids’ motivation to read, with 71% spending much less time reading when selections are made for them by their parents or teachers. “We hope the information contained in this report inspires parents, like us, to seek out more ways to get their children excited about reading and make it a lifelong habit, hobby and passion.” “As with our first report, these deep, valuable insights have shown us the power of books to help kids escape, explore and learn during tough times, and how the need for books endures long after those challenges begin to subside,” said Epic co-Founder Kevin Donahue. Additionally, according to parents, their kids spent more time reading than playing video games with 58% of parents saying their kids read daily, surpassing the 42% who say their kids play video games daily. Parents also believed that their kids spent about the same time (46%) or more time (44%) reading in the past year as compared to 2020 - even as the world began to reopen. ![]() And that number did not decline for 2021. As our first report showed, from 2019 to 2020, kids increased their reading by 89%. This year’s key finding? Kids’ demand for reading and storytime remained at an all-time high – even as COVID restrictions were lifted, schools reopened, and in-person extracurricular activities resumed. Combining responses from a survey of parents, done in partnership with Morning Consult, and anonymized user trend data, Epic’s data analytics team is able to provide unique insights into the reading habits of more than 50 million kids. REDWOOD CITY, Calif.-( BUSINESS WIRE)-Today Epic, the world’s leading digital reading platform for kids, released their second annual report titled Read All About It: A Report on the State of Kids’ Reading Habits and Interests During 2021.
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